The AvA Connection

Interview with Elizabeth Jacobs, Verve's Head of People

👋 This is Warner, creator of Assistants vs. Agents. Connect with me here.

📞 Ever wonder how to get a job in Entertainment? Today we sit down with Elizabeth Jacobs, Head of People at VERVE, a top Hollywood talent agency.

‼️ We have an exciting series of interviews lined up for April, but I always want to know who you want to hear from. Email me with ideas!

🧠 Plus no TomorrowWorld (yet), L.A. films look to rebound, more Ticketmaster/Oasis beef, theater trouble, and our biggest giveaway ever.

Not a subscriber yet and want this newsletter in your inbox every week?

This is not a drill. We are giving ALL of the below away to one lucky winner (and raising a bunch of money for L.A. fire relief)

🐝 The Weekly Buzz

Doechii is the female rapper with the most monthly listeners on Spotify (58.5M).

Duke University denounces “The White Lotus” using school logo in violent scene (obviously spoilers).

Kendrick Lamar’s Super Bowl Halftime show received 125 FCC complaints and thousands more from Drake fans everywhere.

Insomniac & Tomorrowland have teamed up to present UNITY at Sphere in Las Vegas. After a ton of hype, and a mass-expectation that the failed TomorrowWorld, which took place in Atlanta from 2013-2015, would be resurrected, this was a let down for many. Although if this comment below from Insomniac founder & CEO Pasquale Rotella is any indication, we might just be in for a TomorrowWorld-level announcement soon..

The bad: North America has nearly 5,700 less movie theaters compared to pre-pandemic times

The very bad: Box office grosses have dropped 24% compared to pre-pandemic levels

The kinda good: Studios are unveiling 16% more movies in 2025 vs. 2024

The very good: Not related to this list at all but I watched The Studio on Apple TV+ and it’s so good. Seth Rogan is in comedic GOAT territory (I may get heat for that comment).

Ticketmaster has been told to change labeling practices following Oasis ticket absolute nightmare investigation in the UK. The inquiry was set in motion by the UK’s Competitions & Market’s Authority (CMA), and focused on two key concerns:

  1. CMA claims Ticketmaster labeled certain seated tickets as ‘platinum’ and sold them for nearly 2.5 times the price of equivalent standard tickets, “without sufficiently explaining that they did not offer additional benefits and were often located in the same area of the stadium.”

  2. They also went on to say that Ticketmaster “did not inform consumers that there were two categories of standing tickets at different prices, with all of the cheaper standing tickets sold first before the more expensive standing tickets were released.”

Confused? Imagine a 5’9” guy claiming they are 6’1” on Hinge (but forgetting to mention that’s with ice skates on). Got it? Moving on.

BRING BACK MORE FILMS TO L.A.! We’ve covered the mass exodus of L.A. based movie sets, but we may have some good news on the horizon. A record 51 films were selected for the California film and TV tax credit program, which included 46 indie films, the highest that has ever been approved in a single application window.

  • These 51 films are expected to:

    • Employ more than 6,400 people

    • Generate $580 million in economic benefits

    • Pay out more than $346 million in wages

  • Looking back: last year Gavin Newson proposed an increase to CA’s film & tax credit from $330 million to $750 million to try and keep production in the state.

  • Looking forward : State legislators are eyeing a 35% tax credit for all L.A. based productions, and their goal is to reduce the runtime required for a TV show to be eligible for incentives from 40 minutes, to 20 minutes. Music to my ADHD ears (and eyes).

  • Who is benefitting from this all? Atlanta, GA, Ontario, Canada and the U.K. are thriving as many projects that traditionally would have filmed in L.A./California have landed there.

Credit: FilmLA

Chappell Roan & Olivia Rodrigo producer Daniel Nigro’s ‘Amusement Records’ is now a ‘central label venture’ as part of new deal with Universal Music Group. This will allow any artists that the label signs to partner across UMG’s “global family of labels.”

📞 The Call Log: Elizabeth Jacobs, Verve’s Head of People

Elizabeth Jacobs serves as Head of People at Verve, a premier talent agency that provides global representation across entertainment and media and guides the careers of some of the most sought-after storytellers in the world. In her role, Jacobs leads Verve’s human resources strategies to support and reflect the agency’s values, vision, and business goals, including diversity of thought, mentorship, collaboration, and innovation, tenets that ensure Verve’s success on behalf of clients and as market leaders. She is also the force behind Verve's Belonging initiatives for an authentic inclusive environment and has driven community partnerships with such external organizations as Group Effort Initiative (GEI) and Inner-City Arts. She joined the agency in January 2024, following prominent Human Resource roles within Hospitality, and is a core member of the executive leadership team.

Our conversation is below:

AvA: How can potential employees stand out in the application process?

Jacobs: Two things make you stand out as a potential employee: Follow through and being intentional. Follow through looks like reaching out to recruiter/hiring manager after applying for a job, checking in periodically if a position wasn’t open, or sending a thank you letter/email after an interview. Potential employees can demonstrate being intentional by referencing the company and specific job being applied for in an intro email or cover letter and doing their research (the job, company, and people conducting the interviews) so you speak thoughtfully throughout the application process

AvA: For someone just starting out in their career, what’s the most strategic way to build a strong foundation/network, especially in a competitive space like Entertainment?

Jacobs: The most strategic way to build a strong foundation/network is to lean into what excites you the most about the entertainment industry. This will allow you to naturally build and maintain relationships in social and professional circles that are more likely to provide opportunities for you to engage and demonstrate your passion. Whether it’s participating in festivals, nonprofit organizations with close ties to the Entertainment community, or utilizing College/University alumni networks- staying active within a smaller subset among the larger Entertainment community is impactful.

AvA: In today’s entertainment landscape, what skills or emerging trends are becoming essential for job seekers to focus on, especially as the industry evolves with technology and shifting consumer habits?

Jacobs: It’s essential for job seekers to focus on their communication skills, adaptive learning, and staying on top of market trends in entertainment. The ability to communicate effectively- concisely articulating yourself, asking thoughtful questions, and actively listening- is crucial in an industry driven by storytelling. With evolving technology and a shifting entertainment landscape it’s important to be adaptive in learning and re-learning.

It’s no longer enough to be “tech savvy”; job seekers need to demonstrate their ability to adapt with changes and utilize technology to level up. With so much information and news at our fingertips, it’s essential to have your finger on the pulse with what’s happening in Entertainment and the world around it. This is an industry that runs on the currency of information. Job seekers can show they are at the forefront of information by not only staying on top of market trends but also by recognizing patterns that point to what’s coming next.

AvA: In your experience, is it more valuable for candidates to specialize deeply in one area or develop a broader, more adaptable skill set?

Jacobs: Being nimble and adaptive are some of the most valuable traits a candidate can bring to the table in an industry that is ever changing. The magic really lies in maintaining curiosity and high level of standards with what you are working on, steering clear of any perception that your skill set isn’t deep enough to be utilized effectively. Developing a broader skill set is not about being a jack-of- all-trades, but rather a strategic master of expert adaptability.

AvA: What are some common mistakes you see in the interview process, and what tips can you offer to candidates to make their resumes, and their interview stand out?

Jacobs: Common mistakes we see in the interview process are candidates not showing intention in each step of the whole process. From the start, tailor your application/resume and initial reach out to a specific job and company. Whether in a cover letter/email intro or in a profile section at the top of your resume, put together a small paragraph that gives context for why you’re applying to the position. There’s a lot of application bloat where people will apply to any posting, regardless of what it is or what they want.

Especially if you’re starting out or switching gears, make it clear that your application was purposeful and strategic. During the interview, be sure to come prepared having done your research (search the company’s socials, trades, etc.) to show that you are actively interested in the company and its employees during the interview. Candidates stand out the most when they make a connection to those they are interviewing with and it’s hard to make a connection if you don’t know who you are interviewing with.

AvA: Podcast or book recommendation?

Jacobs: A go-to podcast I listen to regularly is Simon Sinek’s “A bit of Optimism.” After each episode I often find myself coming away with two-to-three ideas of how to better foster human connection. Simon and the diverse guests that join him engage in conversation that are full of insightful tips in human understanding, leadership, and personal growth. My most recommending book must be “Unreasonable Hospitality,” by Will Guidara. Much of my work experience and professional upbringing was in the hospitality industry, so I naturally gravitated towards this book. However, since reading it (and re-reading it!), I’m convinced it should be required reading for anyone working in any company that deals with people (hint- that’s really all companies).

In his book, Guidara, former co-owner of the world-renowned restaurant Eleven Madison Park, offers a transformative narrative about creating extraordinary experiences through radical dedication to human connection. I dare you to read it and not feel completely inspired to do something thoughtful at home or at work.

👋 See you back here on Tuesday for a brand new selection of Entertainment jobs

Want this newsletter in your inbox every week?

This newsletter is written by Warner Bailey and edited by Riley Furey

Get in touch! Email us at [email protected].

Want to partner with us and reach 150k+ music and entertainment professionals? Email [email protected]