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💼 Looking for open Entertainment jobs? Scroll to the bottom of this email. Our Job Board now has 120 early career Entertainment roles as well.
📰 Apple TV & F1 lock landmark deal, Paramount layoffs are about to take effect, and A24 goes food & bev.
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Happy AWS outage day to all who celebrate. Do we get off work?
1) Lionsgate has started to adopt fan edits in official marketing campaigns
“We’re going to the artists that fans are already obsessed with and saying: ‘We want you to create what you’re already doing; we just want to work together.’”
Fans, especially the younger generations, crave authenticity in a world without much left. What started as fandom “love letters” on TikTok are now outperforming studio-made promos. Edits like Creed’s 195M-view viral clip are driving viewership spikes (+29% that week). Studios like Lionsgate are catching on, hiring fan editors to make “official” content because their work feels more authentic than ad-agency polish.
The best-performing edits, and most high-performing content in general these days, are unhinged, emotional, and completely divorced from brand tone. Instead of trying to sanitize that or hire boomer marketers with sexy track records, smart brands like Lionsgate are leaning in, and letting creators remix IP and speak Gen Z’s language on their own terms.
Proof this model works:
Back in 2013, Miley Cyrus hired a superfan named Olivia Rudensky to work for her, first as a personal assistant, then as part of her management team.
Rudensky, who started a wildly popular Miley fan account at age 12, turned that deep understanding of fan culture into a full-fledged career. She helped break records, co-invested with Cyrus in companies, and eventually ran Marketing & Digital for all things Miley. Today, she runs FANMADE, a marketing company built entirely around fan culture and digital storytelling.
So many companies and brands want to reach Gen Z & Gen Alpha, but don’t have anyone from those generations in the room. The ones that give them a seat at the table, like UTA acquiring Gen Z-marketing agency JUV Consulting, usually win.
2) Which Creator reps make the most $$?
3) Apple and Formula 1 strike a massive $750 million exclusive streaming rights deal.
The 5-year, ~$150 million/yr deal will begin in 2026, making Apple TV (without the +) the sole destination to watch all F1 races.
Remember when you could just turn on cable and everything was there? Now you need seven logins, two remotes, and a spreadsheet to watch a race or a game.
Andddd I miss the days of cable more than ever.
4) Paramount x Skydance layoffs will begin the week of October 27th.
2,000 jobs of many, many talented people in the US alone with even more internationally. It’s apart of the company’s plan to slash over $2 billion in costs.
Expecting another “record quarter” i’m sure.
5) A24’s secret restaurant in the West Village just opened
People crave IRL experiences more than ever. Companies are betting big on experiential being a marketing and revenue driver. Example: A24’s reviving NYC’s iconic Cherry Lane Theatre with a restaurant inside that will be a nightmare for assistants trying to get their boss a rez at.
Ticketmaster appoints Saumil Mehta as their new Global President. Why him in particular? Their goal is for Mehta to “accelerate an AI transformation at the company.”
AXS enlists Nikhil Bobde as Chief Technology Officer, and Alex Hazboun will report to Bobde in the newly created Chief Innovation Officer role. In this case, AXS says this duo will “accelerate our ability to deliver the most secure, personalized and seamless live experiences.”
Lots of “acceleration” on the ticketing platform front this week.
Our new job board features 120+ early career roles in Entertainment, including:
💼 Brand Partnerships Coordinator - Universal Music Group - Apply Here
💼 PR & Digital Communications Manager (Latin) - Warner Music - Apply Here
💼 Media Coordinator - SiriusXM - Apply Here
💼 Digital Media Coordinator (YouTube) - UFC - Apply Here
💼 Executive Assistant (Comedy Development) - Paramount - Apply Here
💼 Research Analyst - iHeartMedia - Apply Here
🎒 US Campus Summer 2026 Internships - CAA - Apply Here
🎒 Sound Design Intern (Star Wars Jedi) - EA - Apply Here
🎒 Insomniac Music Group Publishing Intern - Live Nation - Apply Here
🎒 Client Services & Marketing Spring 2026 Intern (Baseball) - Wasserman - Apply Here
🎒 Music Internships LA: Spring 2026 - Warner Bros. Discovery - Apply Here
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A weekly series from Dominik, who leads our Strategy, Growth and Product.
What do The Rizzler, Kevin from The Office, a tech blogger and 4 TikTokers all have in common?
Well, they were all in the Ramp livestream last week in a glass box in the middle of NYC. Taking a page out of Kai Cenat’s or iShowSpeed’s book Ramp (a B2B finance company) live streamed Kevin from The Office pretending to be their CFO and manually do expense reports in a glass box…
With guest appearances from the Rizzler and other stars throughout the day.
This stunt was then clipped into hundreds of pieces of content across IG, LinkedIn, X, etc. I got one thing to say: B2B livestreaming is here!
AND In honor of Apple snagging the American rights for F1 I wanted to share this interview with Eddy Cue, SVP of Apple Services (Music, TV of course, Wallet, iCloud). He discussed how Apple is focused on making high-quality programming that meets the expectations of the Apple brand + how they are committed for the long term to make the service work. The F1 deal seems to now prove a lot of that…
👋 See you back here on Wednesday
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This newsletter is written by Warner Bailey and edited by Riley Furey and Dominik Sansevere.
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