The AvA Connection

Interview with Charles Morrison, Global Talent Acquisition Director for Warner Music

👋 This is Warner from The AvA Connection. Connect with me here.

📞 Today we sit down with Charles Morrison, a Director of Global Talent Acquisition at Warner Music Group, who helps break down how to get a job in the Music Industry.

📰 Plus Spotify adds podcast metrics, ‘The Studio’ renewed for a season 2, Netflix is using generative AI, AMC Theatres are hit with a big loss, and more.

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🐝 The Weekly Buzz

Spotify has officially rolled out the ‘plays’ metric for you to see exactly how much a podcast has been listened to. In related news, Golden Globes added a â€œBest Podcast” category for 2026. Probably a good time to announce AvA’s new podcast “The Call Log” is dropping in June.

Seth Rogen & Evan Goldberg’s ‘The Studio’ has been renewed for a 2nd season. Industry executives should be shaking in their boots, as the duo recently said “we’re excited to keep all our industry friends and colleagues guessing as to when one of their personal stories will stream on Apple TV+.” 

Netflix announced a new generative AI tool (developed with OpenAI) to make it easier for users to find movies and TV shows. You can now say things like “I want a movie to make me forget that my boss had me wait in line for his Nobu order for two hours” and it will recommend something for you to watch. Probably therapy.

AMC Theatres quarterly losses hit $202.1 million after the film industry got off to a slow start this year. This was supported by films like ‘Snow White’ flopping to start off 2025, and their performance in Q1 was exactly on par with projections.

Create Music Group acquired another electronic label, Monstercat. This move comes off the back of an influx of $165 million in private equity funds, and follows the purchase of Deadmau5 & Mau5trap’s catalogues for $55 million in March, as well as of label services group !K7 in April for an undisclosed amount. More on Create’s shopping spree here.

Disney is set to boost spending on film and TV markets outside of the US. As per CEO Bob Iger, their goal is ‘to create more local and regional content in target markets to drive global platform expansion.’ With the announcement of the tariffs recently though, who knows how this one will pan out.

CBS “won” Nielsen’s first full season of multi-platform ratings amongst broadcast channels. They also had 6 out of the top 20 most-watched series among total viewers, with the next most from a traditional broadcast network coming from ABC with 2.

Deeper Dive: Netflix on the other hand dominated the space, and had 10 shows of their own in the top 20. ‘Squid Game’ led the pack with 27.1 million viewers.

Google launched a TV & Film production house in partnership with Range Media Partners. The company will be called ‘100 Zeros’ (fun fact: a one with 100 zeros after it is a googol), and their focus will be primarily on pitching their services to streamers like Netflix.

You’ve seen Steve Aoki throw cake at fans during sets, now check out what goes into those cakes:

NOTE: Rider is from 2016

🧠 May is Mental Health Awareness month, and we will be providing handpicked resources and stats throughout the month. These are not sponsored and no you can’t pay us to be featured ❤️ 

T.O.P. Elite Care is an alliance of seasoned professionals in Entertainment, Healthcare, Medicine and Security providing a task force to support Talent, Musicians, Athletes and Executives with their mental health and addiction challenges. They are a fantastic resource for anyone struggling. Reach out to [email protected] or [email protected], or you can learn more by visiting their website.

📞 The Call Log: Charles Morrison, Global Talent Acquisition Director for Warner Music

Charles Morrison has 12+ years of experience in Human Resources and Talent Acquisition, bringing a strategic and well-rounded approach to organizations across a range of industries including Technology, Food & Beverage, Music/Entertainment, and Advertising. His expertise spans across Recruiting, Talent Planning, Talent Management, Leadership & Strategy, Employee Relations & Engagement, Learning & Development, DE&I, and Total Rewards. He has successfully operated in both fast-paced start-up environments and complex corporate structures, with notable experience at leading organizations such as Red Bull and Warner Music Group.

Our conversation is below:

AvA: How can potential employees stand out in the application process?

Morrison: To stand out during the application process, tailor your resume and cover letter to emphasize relevant skills along with measurable accomplishments. Go beyond the basics; consider what most candidates won’t do and identify ways you can differentiate yourself. For example, reach out to current or former employees for informational interviews to gain insight into their experiences and the company culture. Proactively networking and thoroughly researching the organization can also set you apart. Lastly, while thank-you emails have become less common, sending a thoughtful follow-up note can leave a lasting positive impression.

AvA: For someone just starting out in their career, what’s the most strategic way to build a strong foundation/network, especially in a competitive space like music?

Morrison: Establish a clear and authentic sound and brand, genuineness goes a long way. Strengthen your online presence through LinkedIn, social media, and relevant platforms. Actively network by attending industry events and building relationships with mentors and potential collaborators. Take the time to understand the business side, including royalties, publishing, and distribution, to make the most of every opportunity. In a competitive field like music, being kind and authentic can take you further than you’d expect.

AvA: In today’s entertainment landscape, what skills or emerging trends are becoming essential for job seekers to focus on, especially as the industry evolves with technology and shifting consumer habits?

Morrison: The entertainment industry is quickly transforming, driven by advancements in AI and the rise of streaming platforms. As short-form content and interactive experiences gain traction, skills in digital marketing and data analytics are becoming increasingly valuable. Emerging trends like AI-generated content, virtual concerts, and blockchain-based monetization (such as NFTs) are reshaping how audiences engage with media. Even if these trends don’t directly impact your current role, staying informed through articles, free courses, or online training can help you stay ahead of the curve.

AvA: In your experience, is it more valuable for candidates to specialize deeply in one area or develop a broader, more adaptable skill set? 

Morrison: In my experience, it’s more valuable for candidates to have a broad, adaptable skill set with a strong foundation in one or two key areas. With many companies cutting back on hiring, they’re often looking for people who can take on a variety of responsibilities and step into different roles when needed. Being a generalist with a specialty makes you more versatile and useful to the team. It shows you’re flexible, quick to learn, and able to keep up as the company’s needs evolve while still bringing solid expertise to the table.

AvA: What are some common mistakes you see in the interview process, and what tips can you offer to candidates to make their resumes and their interview stand out?

Morrison: A few common interview mistakes are not researching the company, giving generic answers, and having a resume that feels too cluttered. To really stand out, tailor your responses to the role, use the STAR method when answering questions, and focus on your specific wins; what you brought to the table. Keep your body language confident, ask smart questions, and don’t forget to send a thank-you email after. Make sure your resume is clean, to the point, and shows what makes you different. At the end of the day, being prepared, confident, and real goes a long way.

AvA: If money were no object, what would your dream job/career be (outside of the Entertainment Industry)?

Morrison: Would be a professional soccer player in Europe. There’s something about the energy of the stadiums, the passion of the fans, and the high-stakes competition that’s always drawn me in. Traveling across countries, playing in iconic arenas, and living and breathing the sport every day sounds like the ultimate adventure. Plus, getting paid to do what you love, stay in shape, and have the occasional legendary goal celebration? That’s the dream.

AvA: Book or podcast recommendation? 

Morrison: Favorite book is The Power of Now. It’s one of those books that really shifts your perspective. It helped me become more present, less reactive, and more mindful in everyday life. The way it breaks down the concept of separating yourself from your thoughts is simple but powerful. It’s not just about spirituality, it’s about learning how to be grounded, focused, and calm, especially in a fast-paced world.

👋 See you back here on Tuesday for a brand new selection of Entertainment jobs

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This newsletter is written by Warner Bailey and edited by Riley Furey

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