The AvA Connection

Interview with Zack Phillips, Manager at Range Media Partners

๐Ÿ‘‹ This is Warner from The AvA Connection. Connect with me here.

Personal plug: Iโ€™m getting married this weekend so you definitely wonโ€™t be hearing from me next week. Hope you all have a great 4th and see you back here July 18.

๐Ÿ“ฐ Todayโ€™s interview is with Zack Phillips, a manager at Range Media who has overseen the explosive rise of MAX & others.

๐Ÿ’ผ 42 new jobs + internships in LA, NYC & Nashville at the bottom of this email.

Todayโ€™s read time: 4.5 min

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The Weekly Buzz:

TikTokโ€™s parent company files for patent in U.S. forโ€ฆ a device that plays music.

HYBE has announced a voice cloning AI-powered pop group

Mark Zuckerbeg & his wife Priscilla Chan have invested $11M in kids audio platform Yoto

The Call Log: Zack Phillips, Manager at Range Media Partners

Credit: Zack Phillips IG

AvA: How did you get involved in the music industry?

Phillips: Iโ€™ve always been around music growing up. I played in bands, helped my friends out who played in bands, and did a lot of musical theater in high school and in college. When it came time for a โ€œreal job,โ€ I just knew I wanted to stick around music. There was a short window where I was considering being an artist or performer, but then through the years I met a lot of much more talented songwriters, people whose work blew me away, and I was like โ€œholy shit, I couldn't do that.โ€ So I started gravitating towards wanting to help those people with their careers, and ended up getting my first โ€œrealโ€ job in the mailroom at WME. I worked in the international touring department there for two and a half years before moving over into management at a company called Fullstop where I spent almost three years growing and learning there before joining Range Music in 2021 as a manager. 

AvA: You've been on both the agency and management side during your career. Can you talk about the differences in the way you approach each role?

Phillips: I was only an assistant at WME, which is a much different lifestyle and position being at a big company like that. Agents are focused on the cyclical booking of tours for artists season after season, keeping them relevant in touring markets around the world. It can be a hard job and requires a lot of time and attention to detail, but it's just very one-track: booking live shows. 

Managers on the other hand are responsible for the artistโ€™s career as a whole. I spend a lot of time talking to the artists I work with for hours, scheming months and years in advance. Touring is just one piece of the puzzle. We also look after songwriting and sessions, A&R for singles and albums, music videos and marketing, crafting the press story and the artistโ€™s public image as a whole - it requires a much more all-in commitment to the artistโ€™s overall career.

AvA: What is the biggest challenge that Artists face today?  

Phillips: It might sound cliche, but TikTok has really taken over our industry, at least in the sense of it being the easiest and most effective way to market your music to a mass audience. It continues to produce hit records, and we see artists seemingly pulled out of the depths of being unknown to national relevance because of this one app. Itโ€™s a megaphone to the whole world that every artist has in their back pocket. 

The challenge though, is that our whole industry is becoming so data driven, that it often works against a lot of artists who don't have that inherent skill or ability to use TikTok to market their own music. It's really tough to authentically appeal to that audience, especially for artists who just want to focus on writing songs, playing live shows, and being creative.

AvA: Any upcoming projects you're excited about? 

Phillips: 

MAX just released his third album in February, and we're putting up the Deluxe record later this year. Itโ€™s a really big and exciting moment to wrap it all together. We're also in the midst of planning his next tour that is going to hit Europe, Asia and the US again. Weโ€™ve been working together for 6 years and itโ€™s been such an incredible ride. 

INJI is putting out her second EP this Fall, and doing her first ever US and Europe/UK headline tour. Sheโ€™s been selling out a lot of shows, weโ€™ve upgraded a bunch of the rooms in Europe already. She has such an ncredible live fanbase that weโ€™re continuing to grow and her new music is by far some of the best sheโ€™s ever written.

Skyler Stonestreet (songwriter for hits like Ariana Grande & Justin Bieber's "Stuck with U", Dua Lipa's "IDGAF", Tate McRae's "That Way", Dove Cameronโ€™s โ€œBoyfriend, and Chappell Roanโ€™s โ€œNaked In Manhattanโ€) is truly a female pop-music whisper. Artists love working with her and as soon as she gets in the room with them, they usually want her to do most, if not all, of their whole project. Iโ€™m so blessed to have her as a client and she has some really big releases coming up this year. 

Boy Blue, who was the executive producer on the last Emei EP, is my most recent signing and is absolutely crushing it. He has upcoming records with Suki Waterhouse, Cheat Codes, and Galantis. Heโ€™s on a roll right now and Iโ€™m so excited to see more of his wins come to life in the very near future.

AvA: One piece of advice for someone wanting to break into the music industry:

Phillips: Make a real effort to talk to people who work in industry every day, call them up on the phone, stay close with them even if you donโ€™t need anything from them in the moment. Also be sure to research and understand all the different kinds of jobs you can have in the music industry. You could work at a DSP, an agency, a publisher, a label, you could be a lawyer, work at an event company, an app, or be the sync person for a film studio. There are so many ways to work in music. When I started, all I knew was manager and agent, both of which can be incredible jobs, but there are so many great jobs & career paths out there. 

Zackโ€™s Podcast Recommendation:

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